Alex and Ani is an eco-conscious jewelry and accessories brand whose design vision is to empower the spirit and connect humanity. Its philanthropic division, Charity by Design, has contributed more than $40MM, positively impacting individuals and communities worldwide. Alex and Ani has been a Full Picture client since 2016.
Most recently, Full Picture helped Alex and Ani launch the Liberty Copper Collection. With our unique expertise around leveraging and maximizing the intersection of fashion and social impact, Alex and Ani relied on our knowledge to develop an initiative to drive both emotion and commerce. We were involved in all aspects of the launch and secured major media placements including founder Carolyn Rafaelian’s first-ever national nightly news interview. Alex & Ani credits this segment with driving their single highest day of sales for this collection, and our multi-faceted approach helped make the Liberty Copper Collection one of Alex and Ani’s biggest successes overall.