Faced with the challenge of trying to scale a craze, we identified unique opportunities to leverage Chef Ansel’s celebrity and popularity beyond just the culinary world. We facilitated strategic partnerships with a number of brands, collaborating with all parties to develop integrated, multi-channel marketing campaigns.

For one such partnership, Chef Ansel teamed up with Nutella to celebrate the brand’s 50th anniversary with limited edition Nutella-filled Cronut holes. The buzzworthy collaboration garnered 445 million media impressions and gave way to a second Ansel/Nutella specialty pastry for International Pancake Day, which generated over 400 million media impressions.

Other partnerships for Chef Ansel included MasterCard, Bailey’s, Barneys New York, and The Setai Hotel.