For one such partnership, Chef Ansel teamed up with Nutella to celebrate the brand’s 50th anniversary with limited edition Nutella-filled Cronut holes. The buzzworthy collaboration garnered 445 million media impressions and gave way to a second Ansel/Nutella specialty pastry for International Pancake Day, which generated over 400 million media impressions.

Other partnerships for Chef Ansel included MasterCard, Bailey’s, Barneys New York, and The Setai Hotel.