For the past three years, Full Picture has worked with James Beard award-winning pastry chef Dominique Ansel – creator of the “Cronut” – to manage his brand and explore new avenues of creation and collaboration.

Faced with the challenge of trying to scale an enormous craze, we identified unique opportunities to leverage Chef Ansel’s celebrity and popularity beyond just the culinary world. We facilitated strategic partnerships with a number of brands, collaborating with all sides to develop integrated, multi-channel marketing campaigns.