Finally, for the song to have meaningful resonance with youth, one of the original mandates from Michelle Obama’s team was to produce a video component that could be shared globally. Without the budgetary means to create a music video, we tapped into our robust media and entertainment network and connected with our friends at the Late Late Show with James Corden to facilitate an appearance by the First Lady on Corden’s viral web series, Carpool Karaoke. The exclusive teaser broke on MAKERS.com and the full episode included an on-screen call to action to visit the MAKERS website. The segment has garnered 57 million views and counting.