Google launched their $50MM Made with Code initiative in 2014 to motivate and empower young women and girls to pursue careers in computer science. They hired Full Picture in 2015 to help generate awareness for Made with Code as the best partner in the world for cause-driven, tech-forward collaborations. Our partnership has set a new standard for what is possible at the intersection of fashion, technology, and philanthropy.
Armed with a call to action to remedy the gender imbalance in the field of computer science, Full Picture has focused on creating newsworthy moments that resonate in the pop culture zeitgeist and bring attention beyond the technology industry. In our first collaboration, we created a partnership with top fashion designer Zac Posen to inspire teen girls around the world to see coding as an entry point to even the most creative professions.