In celebration of the launch of Frida’s newest product line made just for new moms, Frida Mom, Full Picture connected Frida to some old and new friends to host a spectacular VIP dinner with New York’s top tastemakers and business leaders. Hosted at media maven Arianna Huffington’s stunning New York home, guests were treated to an intimate conversation with one of the country’s top female comedians, brand supporter, and new mom, Amy Schumer.

In celebration of their 30th birthday, DKNY partnered with Full Picture to plan a blockbuster party to help generate buzz around the brand’s 2019 fall campaign. The event took place during New York Fashion Week and included a private performance by Halsey and a DJ set by the Martinez Brothers. Full Picture spearheaded PR around the event by managing the event guest list, securing notable names to attend the bash and handling all red carpet and on site media logistics.

After seeing the trailer for The Second Act starring Jennifer Lopez, Full Picture instantly knew that the theme of the movie was so much more than just a storyline, it was a part of a larger cultural movement. As a result of Full Picture’s long-standing relationship with Jennifer’s producing partner, Elaine Goldsmith-Thomas, we architected an event to help share this important message of inner confidence believing in limitless possibilities. The film centers around a 40-year-old woman, Maya, who struggles with unfulfilled dreams and gets a chance to make them come true as she slowly learns to believe in herself.

Full Picture partnered with Sports Illustrated Swimsuit to launch the 2019 issue. Our goal was to change the narrative around the historical views of SI Swimsuit to a brand that is leading and embracing cultural conversations and expectations. Simultaneously, defining Sports Illustrated Swimsuit as lifestyle brand creating impactful and meaningful earned and owned media and partnership opportunities.

Elle’s signature event series celebrates women in entertainment, technology and government. Elle has worked with Full Picture for the last two years to build buzz, secure A-list attendees, manage the red carpet, and garner top press coverage. In 2016, Full Picture secured over 4.7 billion media impressions for all three ‘Women In’ events.