TURNING THE LAUNCH OF A NEW PRODUCT LINE INTO A BRAND - AND MEDIA - MOMENT.

In celebration of the launch of Frida’s newest product line made just for new moms, Frida Mom, Full Picture connected Frida to some old and new friends to host a spectacular VIP dinner with New York’s top tastemakers and business leaders. Hosted at media maven Arianna Huffington’s stunning New York home, guests were treated to an intimate conversation with one of the country’s top female comedians, brand supporter, and new mom, Amy Schumer. 

Following a relaxing and delicious hour of hors d’oeuvres, cocktails, and networking, Chelsea Hirschhorn, Founder and CEO of Frida, joined Huffington and Schumer in leading an honest, conversation on all the fun - and “non-Instagrammable” - moments of being a new mom. As part of the event, Frida and Amy Schumer  donated over $40,000 worth of product to the GOOD+ Foundation, Jessica Seinfeld’s non-profit which has donated more than $50 million in children’s items to a national network of anti-poverty programs, helping to improve outcomes for countless families. Some of the guests included model Ashley Graham, Daphne Oz, Co-Founder & CEO of The Wing Lauren Kassan, and Executive VP of Forbes Media Moira Forbes.

Full Picture created event theme and managed logistics, invites, run of show, talent negotiations, and press for the event. Print and online coverage spanned across outlets such as People, The Hollywood Reporter, Bustle, The New York Post, The Daily Mail, VOGUE, ELLE and many more. .

We also secure and coordinate media appearances for Heidi Klum on the Today SHow, Late Night with Jimmy Fallon, Ellen, Entertainment Tonight, Access Hollywood, among others.

In 2018, we successfully procured over 2.8 billion media impressions, with press reaching a vast array of international markets.