Inspiring others to write their own beauty rules.

In celebration of the global launch of the new cosmetic line co-created by Makeup Artist Sarah Tanno and Lady Gaga, Chairwoman and Founder of HAUS LABORATORIES welcomed everyone to their laboratory-inspired home. They encouraged guests to help spread the mission of inspiring kindness, bravery and creativity, and ultimately to love yourself from the inside out. 

Full Picture developed a strategic communication plan for the release of the beauty line, advised on event production elements and handled all elements of event coverage including talent relations, guest list creation, event sponsorship, red carpet management and post event media outreach. 

Full Picture generated over 5 million media impressions worldwide across prominent print and online outlets such as Vogue, Billboard, Harper’s Bazaar, Business Insider and more.