AMPLIFYING A GLOBAL BRAND WITH GREAT PR AND AWARD-WINNING CONTENT.

Legendary pop icon Madonna launched her MDNA SKIN line in March 2018, and we architected for her a 360 degree marketing campaign. We worked closely with Madonna and her Japanese partner, MTG, to introduce the brand to top-tier retailers, design a strategic communications plan to drive compelling media coverage for the brand, and created a robust, 25-video program that included how-tos, viral videos, and advertorial branded content.

The videos received global media coverage from Entertainment Tonight, Access Hollywood, Us Weekly, People Magazine, Bustle, InStyle, The Daily Mail, Popsugar,HelloGiggles, and more, reaching 90M unique video impressions, an approximate $3 million dollar ad equivalency.

In another example of Full Picture’s ability to break through the clutter with bold ideas, we convened two icons for a beauty conversation that left the beauty industry buzzing. We orchestrated for Madonna and Kim Kardashian West to come together for their first joint public appearance to share stories and insight with a highly-curated group of beauty influencers at YouTube Space LA. This event garnered over 3.7 billion media impressions and more than $30 million in media value.