The Full Picture tells the full story
 
 

CASE STUDY

TECH:NYC

 
 
 
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Full Picture has been working with AOL since 2013 to amplify various initiatives across their portfolio of owned and operated properties. In 2015, CEO Tim Armstrong asked Full Picture to help the company address two critical, related objectives: optimize efforts to attract tech talent from the most prestigious undergraduate and graduate STEM programs; and scale recognition of New York City as the global leader in culture and code. The solution was to establish an organization that would advocate on behalf of the NYC tech community, recruit top talent, and ensure that all industries were connecting to NYC’s diverse group of tech leaders and innovators. And Tech:NYC was born.

Over the course of just a few months, Full Picture strategically targeted individuals from our vast network of influencers to form the founding Board of Tech:NYC. Kevin Sheekey, former Deputy Mayor for Government Affairs for Bloomberg and current Global Head of Communications for Bloomberg, quickly joined, as did Fred Wilson of Union Square Ventures, and soon after Julie Samuels, President of the Board of tech policy nonprofit Engine, signed on to run the organization day-to-day. Tech:NYC was officially off the ground.

In early 2016, Tech:NYC launched with an event attended by some of the city’s most influential tech leaders, as well as Mayor Bill DeBlasio and Senator Chuck Schumer. By the end of its first year, Tech NYC already had enlisted over 350 member companies, including Facebook, Google, Airbnb, Etsy, and Bloomberg LP. Tech:NYC’s presence and membership continue to grow, and the organization has already become a respected thought leader and frequently-quoted resource on New York City’s evolving technology sector.