The Full Picture tells the full story
 
 

CASE STUDY

VICTORIA'S SECRET

 
 
 
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For the past 18 years, Full Picture has worked with Victoria’s Secret, creating some of the most memorable moments in fashion history. Since its inception, the Victoria Secret Fashion Show has been one of the top must-see fashion events each season, drawing tens of millions of viewers year after year. From the launch of the iconic million-dollar fantasy bra to the runways of New York and Paris, we have created media-worthy moments that helped catapult Victoria’s Secret into the stratosphere as the most recognized global lingerie brand.

 
 
 
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Beyond the brand itself, we have represented -- and still represent -- many of the models who are known around the world as the Victoria Secret Angels, including Heidi Klum, Alessandra Ambrosio, and Adriana Lima. We work closely with Victoria’s Secret to amplify each Angel’s unique personality, increasing her personal brand equity and bolstering the power of Victoria’s Secret.

The Angels have become the most famous group of models in the world. In recognition of their celebrity, the Angels received a star on the Hollywood Walk of Fame – a prestigious honor no other lingerie brand or group of models has been granted.

 
 
 
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Spanning nearly two decades, our work has played a significant role in positioning Victoria’s Secret as a brand and category-definer continuing to break new ground through product and marketing innovation.

In 2016 alone, Full Picture media coverage of Victoria Secret garnered over 5 billion global impressions. We continue to secure placements for annual product launches, special initiatives and celebrity engagement in top outlets across all media channels.

 
 
 
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