EVENT CASE STUDY

HARPER'S BAZAAR ICONS

The Harper’s Bazaar Icons event is one of the most important annual Hearst brand expressions. Full Picture was brought on board to raise the profile of its 3rd annual event to become the hottest party ticket during New York Fashion Week in 2016. We developed a comprehensive communication plan, advised on event production and sponsor media coverage, and handled all event press, talent relations and the star-studded red carpet. Full Picture secured close to 3 billion global media impressions.