EVENT CASE STUDY

HARPER'S BAZAAR ICONS

The Harper’s Bazaar Icons event is one of the most important annual Hearst brand expressions. Full Picture was brought on board to raise the profile of its 3rd annual event and make it the sought-after party ticket at New York Fashion Week 2016. We developed a comprehensive communication plan, advised on event production and sponsor media coverage, and handled all event press, talent relations and the star-studded red carpet. Full Picture secured close to 3 billion global media impressions.