ACCOUNT DIRECTOR / PUBLIC RELATIONS, FASHION

Please send resume, cover letter and salary requirements to Christy Welder at cwelder@fullpic.com.

 

Location
New York, NY

Requirements

  • Minimum 6- 10 years publicity experience, preferably in fashion
  • 4-year college degree
  • Agency experience preferred

Press Relations

  • Strong relationships with long-lead national and regional editors across Fashion, and Lifestyle sectors
  • Developed network of national and regional broadcast segment producers and On Air Correspondents
  • Excellent short-lead national and regional editor contacts (weekly magazines, newspapers, online outlets, blogs)
  • Ability to pitch and coordinate national and regional broadcast segments
  • Refined understanding of Social Media platforms and ability to identify opportunities to increase brand awareness and generate press within this landscape

Skills & Qualities

  • Assign, supervise, and manage the activities of a fashion public relations account team
  • Conceptualize and execute strategic communication plans across clients
  • Able to lead, encourage, mentor, and develop junior staff members
  • Effective organizational and project management skills
  • Proven ability to work well under pressure with tight deadlines
  • Plan and lead brainstorms with staff
  • Excellent verbal, written, presentation, organizational and follow-up skills a must
  • Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
  • Possess knowledge of the fashion industry and popular culture
  • Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
  • Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
  • Effective client communication
  • Create and implement proactive and targeted press campaigns
  • Participate in meetings with potential new business clients and create proposals for these opportunities