CHIEF EXECUTIVE OFFICER
Desiree Gruber’s passion for storytelling, fueled by 25 years of experience in fashion, entertainment, and technology, lies at the core of her success. Understanding that storytelling is the most powerful way to launch ideas into the world, she has built an extraordinary career out of helping people and brands connect, educate, and inspire through compelling stories. She has also, in her own continuing story and via her multimedia company, Full Picture, set a unique example of female entrepreneurship at the intersection of lifestyle and commerce.
Gruber possesses an uncanny ability to connect the dots in unexpected ways, often seeing opportunity where others do not. Instrumental in building some of the world’s most prestigious brands and properties, from Victoria’s Secret and the Victoria’s Secret Fashion Show to the launch of three hotels with Ian Schrager, and guiding the careers of high-profile personalities such as Heidi Klum and creating the hit television show Project Runway, she has a proven track record of developing and executing concepts that resonate with consumers and audiences and positively impact the bottom line.
Gruber established Full Picture in 1999, synergizing the traditionally separate fields of public relations, management, and television production—later, adding digital production—and has since guided Full Picture into a creative force and a full-fledged multimedia company. Gruber has also expanded Full Picture’s capabilities to include a Consulting division, providing guidance, strategy, and a creative spark to clients including AOL, Condé Nast Entertainment, and Google’s Made with Code.
Her expertise in marketing and branding campaigns, for which she has received over twenty awards, has positioned Gruber among the most respected figures within the media industry. Her experience in forecasting and developing trends, combined with a disciplined approach to the marketplace, has cemented her reputation as both an innovator and influencer. She was selected as one of Harper’s Bazaar-Dolce & Gabbana’s Women to Watch of 2014, one of Fortune’s Most Powerful Women Entrepreneurs of 2010, and has received a Peabody Award and eleven Emmy nominations for executive producing Project Runway. Additionally, she is an advisor to Jawbone, Fashion GPS, Cognite, and popchips.
Gruber is also the co-Founder of Theodora & Callum, an accessories line inspired by world travel and sold in over 350 stores, including Bergdorf Goodman, Neiman Marcus, and Nordstrom. Celebrity fans include Oprah Winfrey, Reese Witherspoon, Blake Lively, Halle Berry, Gwen Stefani, Jessica Alba, Drew Barrymore, Selena Gomez, Megan Fox, and many more.
Gruber approaches her philanthropic endeavors with the same passion that fuels her businesses. She serves on the US Fund for UNICEF in New York and on the Board of Directors of God’s Love We Deliver, an organization that delivers nutritious, freshly prepared meals to people living with HIV/AIDS and other serious illnesses. She has been awarded an official Mayor’s Proclamation by the City of New York for her professional and civic accomplishments and has been profiled in numerous publications, including O: The Oprah Magazine, Variety, Harper’s Bazaar, Elle, New York Magazine, and Women’s Wear Daily.
CHIEF FINANCIAL OFFICER + CHIEF OPERATING OFFICER
Andy is the Chief Financial Officer and Chief Operating Officer of Full Picture and oversees all financial operations of the company, including financial reporting, accounting, tax, and banking relationships. He brings over 14 years of experience and expertise in corporate operations and management, financial analysis, budgeting, forecasting, contract analysis, and auditing. Andy is also currently the CFO and Co-Founder of Full Picture’s sister company, Brand Assembly. Prior to joining Full Picture, Andy was Senior Director of Finance of SONY BMG Music, where he was in charge of all aspects of financial management for the company’s most profitable division. Prior to SONY BMG Music, he worked in the audit division of KPMG. Andy is a CPA and graduated from Indiana University with a degree in accounting and lives with his wife and two children in New Jersey.
CHIEF OF STAFF
Lenny works with the CEO and senior team to ensure success across all Full Picture divisions. Through a combination of organizational, strategic, and management responsibilities, including the supervision of professional development initiatives, he helps move both client and internal agendas forward. Prior to joining Full Picture in 2006, Lenny was a NYC high school English language arts instructor and also served as a teachers’ union chapter leader, for which he was honored with a United Federation of Teachers’ Trachtenberg Award for outstanding service and commitment. Lenny attended Oberlin College and holds a B.A. from New York University’s Gallatin School, an M.A. in English Education from Columbia University Teachers College, and an M.S.Ed. in Administration and Supervision from Baruch College.
EXECUTIVE VICE PRESIDENT, BRAND MANAGEMENT
Hilla represents talent and brands for commercial endorsements, licensing, sponsorships, and marketing and communications strategies. She joined Full Picture in 1999 working on campaigns for Victoria’s Secret, Victoria’s Secret Beauty, Revlon, Jordache, and Heidi Klum, among others. In 2008, she launched Full Picture's Brand Management Division, leading her team in cultivating commercial opportunities and executing global strategies. Capitalizing on her transactional experience and negotiating expertise, Hilla creates new revenue streams, increased awareness, and exceptional growth for clients. She has also been instrumental in developing and signing new business for the firm. Hilla earned a J.D. from Brooklyn Law School and, prior to joining Full Picture, worked as an Associate of Business and Legal Affairs at Lorne Michaels' production company, Broadway Video. This led to a position working directly with Mr. Michaels at Saturday Night Live on the weekly show as well as on the Emmy Award‐winning 25th Anniversary Special.
SENIOR VICE PRESIDENT, PUBLIC RELATIONS
Christy joined Full Picture in May 2014 as Senior Vice President, Public Relations. She has over 16 years of experience in communications, media and social media relations, brand positioning, client service, and event planning. At Full Picture, she oversees the Public Relations division in both the New York and Los Angeles offices, with clientele across various industries, including fashion, beauty, entertainment, talent, consumer, lifestyle, events, and social media.
Christy has vast knowledge in media relations and communication, global brand strategy development, personal profile and reputation management, and integrated marketing solutions. She has extensive experience in leading client strategy with a proven track record of delivering measurable results and creative solutions. She excels in fostering a collaborative working environment to create the best results for our clients.
Prior to joining Full Picture, Christy was Vice President at HL Group, where she oversaw communication strategies for global brands in both fashion and lifestyle categories for nearly six years. Previously, she held positions at Bergdorf Goodman in New York City within the Public Relations and Special Events team and began her career at Burson-Marsteller in Washington, DC.
SENIOR VICE PRESIDENT, SPECIAL PROJECTS
In her 12-plus years at Full Picture, SaraJane has served in a wide range of roles across all company divisions, including representation of Heidi Klum’s PR, production, and management interests. She works with all Full Picture staff to ensure seamless client service and communication. She also cultivates and maintains company VIP relationships, from fashion and beauty to tech and social. A trusted intermediary and tireless resource who activates projects from beginning to end, she also makes substantive connections that further company goals. Among the many projects SaraJane supervises day-to-day are: publicity initiatives for Heidi Klum; media appearances and campaigns, including the launch of Heidi Klum for New Balance with Amazon; the global launch of Shine by Heidi Klum; and Diet Coke’s The Heart Truth program for four years. SaraJane also works directly with various charitable programs, including the Entertainment Industry Foundation and UNICEF. Originally from Spring, Texas, SaraJane holds a Bachelor’s degree in Television, Radio, and Film studies from Syracuse University’s Newhouse School.
VICE PRESIDENT, CREATIVE CONTENT
Anne leads a wide assortment of digital projects and executive produces both branded and unbranded content for clients including L'Oréal Paris, Aol, Maybelline New York, Garnier, Chase JP Morgan, Heidi Klum Intimates, Victoria's Secret, and more. Anne is also actively involved in developing and producing Full Picture’s television shows, such as Home Grown Makeover, which airs on the FYI Network. Additionally, Anne contributes to various company-wide creative initiatives, including producing a documentary video on behalf of 2014 Nobel Peace Prize winner Kailash Satyarthi. Anne joined the company full time in 2013 as Director of Content, directing and producing digital beauty videos. Before that, Anne freelanced for Full Picture on various creative projects for over a decade, starting with writing/directing MOOKIE AND SAM, a comedic animal web series which has garnered millions of YouTube views. With a background in film and television, Anne has written and produced content for Animal Planet, 20th Century Fox, Paramount Pictures, Secret, Pantene, Funny or Die, Ladygunn Magazine, and more. A California native, Anne started her career at Creative Artists Agency after graduating from UCLA with a BA in English Literature. Anne lives in Brooklyn and is happiest when being creative…and well-caffeinated.
VICE PRESIDENT, BUSINESS DEVELOPMENT + CONSULTING
Veronica joined Full Picture in 2016 to lead key consulting client relationships for the CEO, and her role quickly expanded to include oversight of new business. With more than a decade of experience in the entertainment and non-profit sectors, Veronica brings a unique perspective to the Full Picture leadership team. Her expertise in client and project management allows her to identify opportunities that accelerate brands and businesses.
In the consulting aspect of the role, she is responsible for the daily management of clients overseeing projects from inception to completion. In the new business aspect of the role, she is responsible for cross-divisional integration, collaborative strategy, and idea development that makes Full Picture a comprehensive and valued resource to its clients.
Immediately prior to joining Full Picture, Veronica worked in Central America leading the rebranding of Glasswing International, a prominent nonprofit in the community development space. Prior, she was with United Talent Agency in Los Angeles, where her client roster included both established and emerging actors. Trilingual with a love of international travel and cooking, Veronica holds a B.A in Spanish Literature from Indiana University and a J.D. from Indiana University, Maurer School of Law.
VICE PRESIDENT, PUBLIC RELATIONS
Bevin has over 15 years of experience within the beauty and consumer lifestyle industry and has developed and implemented strategic programs for beauty, health/wellness, and consumer clients. At Full Picture, Bevin is responsible for overseeing the beauty and wellness division, mentoring and managing the team and keeping a close watch on trends and consumer insights to examine how they can positively impact a client’s business. Bevin is committed to Full Picture’s 360-degree approach with a focus on storytelling and results. Prior to joining the team, Bevin worked with several global and emerging brands, including P&G’s Sebastian Professional, Herbal Essences, DDF and Venus, in addition to Sephora, Sue Devitt Beauty, Exhale Mind Body Spa, and Bugaboo.
MONIKA Camara Batista
VICE PRESIDENT, PUBLIC RELATIONS
Brazilian born & internationally raised, Monika has over 15 years experience working in the fashion industry with emphasis on public relations, communications & design. She has worked for both iconic consumer and luxury brands such - as Tommy Hilfiger, Levi’s, Diesel & Jil Sander. She has a proven track record in building programs geared towards increasing and improving brand image, media relations and celebrity relationships. Prior to joining Full Picture, Monika operated her own PR company and a private consultancy called Fashion Concierge, a boutique brand development & insights research studio focused on the fashion and luxury markets. Areas of expertise included: creative strategy development and direction and experiential marketing. Monika is a cultural nomad at heart and has established extensive relationships with media and close social connections all over the world.
Ariel helps organizations and brands accelerate growth through strategic activations and top-tier media amplification. Full Picture’s Consulting clients include Google’s Made with Code, Aol, Condé Nast Entertainment, The David Lynch Foundation, and Alex and Ani. Ariel specializes in mission-driven initiatives that give back while making global news, such as Made with Code’s partnership with Zac Posen, which inspired girls around the country to use coding and technology to realize their professional dreams, and Aol MAKERS’ musical activism collaboration with Let Girls Learn, First Lady Michelle Obama’s initiative to support global girls education. Prior to joining Full Picture in 2011, Ariel worked in artist relations for Art + Culture Editions, a contemporary art e-commerce marketplace, which has since been acquired by Artspace. Ariel graduated with honors from the University of Michigan and lives in Brooklyn, where she was born and raised.