THE FIRST LADY PREMIERED THE SONG AT HER SOUTH BY SOUTHWEST 2016 PANEL, WHICH WAS EXCLUSIVELY LIVESTREAMED BY AOL MAKERS, AND SHE WAS JOINED ON STAGE BY DIANE WARREN, MISSY ELLIOTT, SOPHIA BUSH, AND QUEEN LATIFAH.

 

The First Lady also made a special appearance on James Corden’s viral video series Carpool Karaoke to promote This Is For My Girls and Let Girls Learn.

 
 
 
 

This Is For My Girls went on to hit #1 on the Billboard’s Twitter Trending Charts, and 100% of proceeds of the song downloads BENEFITED the Let Girls Learn fund. The news of the song’s debut, the SXSW panel, the Carpool Karaoke and a variety of other tentpole moments including live performances at The White House generated over 1 billion+ social media and news media impressions.